I’m an artist and analogue photographer with a background in public relations, styling and blogging.  I started my creative journey in Los Angeles as an assistant and key stylist while also attending the Fashion Institute of Design and Merchandising where I studied Visual Communications.   Some of the brands and entities I worked on wardrobe (for both editorial and commercial) included:  The Euro Cup 2004 official, Moët & Chandon, Mattel, Hollywood Life Magazine and more.   I then transitioned from wardrobe styling to public relations, launching my own boutique public relations firm in 2006.  Over the years, I worked with brands including Armani Optical, Toni & Guy, W Hotels, Urban Outfitters, Esprit, LVMH owned Nowness.  I also secured press for my clients in print and online magazines including the cover of Oprah, InStyle Mag, Daily Candy, C Magazine, GenLux and more.   Some of the clients I worked with included Facehunter (Yvan Rodic) and Melanie Auld Designs.   

Candle making found me by accident.  When the pandemic began, I was temporarily laid off and I suddenly had time and a bit of savings. What began as a creative distraction quickly became a full experiment in craftsmanship and brand building. I produced one hundred test candles across four original scents and color ways.  I gifted most of them to friends, and the feedback was immensely great. That small experiment led to my line being carried by a luxury boutique in West Hollywood.

That process taught me every layer of what it takes to build a product from zero—developing the concept, crafting the product, designing the brand, and positioning it to sell. From the first brainstorm to the final label, I learned how to merge creativity, sustainability, and strategy into something that feels both personal and marketable.

I think that of all the different hats I've worn and jobs I've done, that candle making is something I am the most passionate about.  

For all of the reasons above, I have decided that I want to share my experience and knowledge with anyone who is considering starting their own business in the luxury candle space.