A woman with blonde hair, sunglasses, and a black leather coat standing next to a zebra in an animal-themed room.

I’m an artist and analogue photographer with a background in public relations, styling and blogging.  I started my creative journey in Los Angeles as an assistant and key stylist while also attending the Fashion Institute of Design and Merchandising where I studied Visual Communications.   Some of the brands and entities I worked on wardrobe (for both editorial and commercial) included:  The Euro Cup 2004 official, Moët & Chandon, Mattel, Hollywood Life Magazine and more.   I then transitioned from wardrobe styling to public relations, launching my own boutique public relations firm in 2006.  Over the years, I worked with brands including Armani Optical, Toni & Guy, W Hotels, Urban Outfitters, Esprit, LVMH owned Nowness.  I also secured press for my clients in print and online magazines including the cover of Oprah, InStyle Mag, Daily Candy, C Magazine, GenLux and more.   Some of the clients I worked with included Facehunter (Yvan Rodic) and Melanie Auld Designs.   

I started my own blog, Swell City Guide in 2008.  This was before Instagram made blogs almost oblivious (by 2011) and before everyone on earth could call themselves "influencers".  I had notable contributors to my blog including Mark Hunter (The Cobra snake), Steve Aoki, Yvan Rodic and I covered and traveled to everything from 3 Michelin starred restaurants in Paris to fashion week after parties in NYC and London to some of the most luxurious hotels in the world.  It was a fun 5 years but I eventually gave up blogging.  

Photography has been something I've done all my life but I didn't do it "professionally" until 2019.  I put the word professionally in quotes because I guess it's considered professional once you're paid for doing it.  I shot content for Jakett New York, Jeffrey Campbell Shoes, Wolford, Repetto, Orla Kiely and a few others.

Candle making found me by accident.  When the pandemic began, I was temporarily laid off from my ongoing photography work and I suddenly had a lot of time and a bit of savings. What began as a creative distraction quickly became a full experiment in craftsmanship and brand building. I produced one hundred test candles across four original scents and color ways.  I gifted most of them to friends, and the feedback was immensely great. That small experiment led to my line being carried by a luxury boutique in West Hollywood.

Lately my deepest interest has been in content creation in fashion/art contexts on Tik Tok specifically.  I'm aiming to eventually collaborate with legacy fashion brands that I have always admired.  From the start of my life and career fashion and art have always been my main interests and I think this new path of content creation with my own personal point of view is going to take me down new and exciting paths that I haven't experienced yet.